NATURA ETERNO
The beauty of Nature in Art and Craftsmanship
Nature is an endless source of beauty and has always been the preferential theme of creative art.
Nature – just like a painting, sculpture, jewellery making, or photography – only becomes meaningful when we make an active connection with it. Each artist invokes nature in quite different ways. The earth, the lake, the sky, the natural stones, or flowers -all were the “raw material” for the man, who wanted to transform it into something tangible and beautiful and thus attain and represent those things beyond our everyday experience. Indeed, the great variety of approaches and creations shows that nature is not so much what exists, rather our construction of what exists.
Craft has been with us all along and with the passage of time, the relationship with nature has marked creative art. From the very beginning, craftsmen have sought to incorporate the purity and the life force of nature, turning the spark of an idea into a beautiful object, using their own hands, skills, aesthetic and creative vision. Artists’ curiosity and appetite to explore, find and engage with different traditions and materials just spans the centuries. Discovery of the importance of things made by hand and to keep those crafts alive is a safeguard for their identity and continuity. Because craft is the story of humanity.
We at Natura Eterno
As fine artists create work that utilizes varying materials, and craft artists make conceptual work, there is no clear division. Therefore, we do not believe in categories when it comes to creativity. And we love the maker as much we love the object. We create coexistence in the same way art and products would naturally live in your home or awaken your beauty.
Our mission is to celebrate a world of amazing creation and inspiration. To bring the root of tradition and the power of the human hand on material and form together with the exploration and without limitation, to connect us all to the world we live in. To tap into the long tradition and lineage of makers who paved the way for us. But the most important to highlight and witness the enduring connection between nature and art by a search for mother nature through the artwork. Search for Eternal Nature which allows to penetrate the mysterious depths of life and spirit, ensure inner peace, and provide a permanent frame of reference for human existence.
It seems to me that the natural world is the greatest source of excitement; the greatest source of visual beauty; the greatest source of intellectual interest. It is the greatest source of so much in life that makes life worth living.
David Attenborough
A Wearable Work of Art – our scarves by Pavlovo Posad!
Since 1795 quality shawls and scarves have lovingly been made in Pavlovo Posad, representing a unique artwork of Russian designers, inspired by nature, heritage, and symbolism.
Incredible workmanship joined with superior fabrics from natural wool and silk makes our scarves an indispensable beauty accessory. The simple kerchiefs which our ancestors did out of necessity, today become a “living art” in the fashion world. Made with love, skill, and care, the Pavlovo Posad scarves can not only be worn but could be exhibited and stand alone as artwork.
Relays on the artist’s passion and ideas, every scarf has a story to tell. Famous ornaments were born from nature and folk crafts. Here are ornamental motifs of styles from previous days and carved patterns of frames, homespun embroidery, and elements of icon painting. Yet revived pages of fairy tales, elements of old-time architecture, and Russian Avant-Garde. Stylized branches, curls, figurative vases, and complex turns. And flowers, a lot of flowers! Sometimes magnificent and solemn, or, conversely light and graceful. But always light, feminine, saturated with bright colors and positive emotions. From vibrant opulence to subtle harmony, every scarf conveys a mood and each one tells a different story.
Pavlovo Posad shawls worn as a symbol of elegance and distinction. No wonder that in the 20th century the brand’s products were repeatedly exhibited and awarded at numerous domestic and foreign exhibitions. In 1958, Pavlovo Posad received the Great Gold Medal at the World Exhibition in Brussels. Nowadays this real work of textile art is the national heritage of Russia and the perfect heirloom item to pass down across generations.
Natura Eterno Studio Creations
While we honour the timeless artistry of Pavlovo Posad, Natura Eterno also brings its own vision to life with exclusive, author-designed scarves created in our studio. Drawing inspiration from the boundless beauty of nature and the traditions of craftsmanship, our studio scarves are a modern interpretation of wearable art.
Crafted from 100% natural twill silk, each scarf is meticulously designed and hand-finished with rolled edges—a testament to the care and dedication of skilled artisans. These scarves embody our deep respect for tradition while embracing contemporary aesthetics. The double-sided prints create a dialogue between nature’s vivid palette and elegant minimalism, offering a fresh perspective with every fold.
At Natura Eterno, our studio creations are not just accessories—they are stories woven with threads of nature’s harmony, human ingenuity, and artistic vision. These scarves celebrate the delicate balance between art and craft, inviting you to connect with the natural world in a truly personal way.
With every piece we design, we continue the age-old tradition of turning nature’s raw beauty into timeless treasures. Whether you wear them to elevate your style or cherish them as artistic heirlooms, our scarves reflect the enduring connection between humanity, creativity, and the natural world.
Indulge yourself in one of our products or offer it to a loved one as a gorgeous gift to be cherished for many years to come.